A situation where there is more than one listing of a similar entity or business in the google my business platform is referred to as the duplicate address in google my business where one should discover more about it from various websites. There are a number of reasons that lead to these duplicate addresses in google my business which one can read more about them from various websites. Some of these causes that one can discover more about including automation where data duplicates with minimal variations as it flows, unintentional building of another listing, data changes, violation of guidelines through spam to create another listing as well as lack of awareness of the guidelines put in place.
It is important first to learn if there are duplicate listing either through use of different tools that can enable one see the results for the listing or do searches manually in the google my business databases to see the number of listings. There are a variety of ways that one can read more about from various websites in order to discover more regarding these duplicates and resolve them. One need to learn that when there are duplicate listing in google my business, they will compete with each other for higher ranking where Google is likely to choose a single address that the users will be seeing. Resolving the duplicate listing will also prevent Google from selecting the address that has little reviews and other features that attract customers.
When resolving 2 listings that are both verified for the same entity with similar address, it is important to learn that merging them in google my business is not possible. The user has to discover more from various websites how the listing will be unverified so that it can be merged. Another problem of duplicate addresses in google my business is where the 2 listings are verified for the same entity with similar address, one therefore need to learn that merging them in google my business is not possible. One can learn how they can claim the control of the listing which they do not own and then follow the aforementioned process to merge. It is also possible to contact google my business so that they can help resolve duplicate listing where only one listing has been verified.
Resolving the duplicate addresses in google my business is beneficial since it leads to enhanced rankings in the google my business platform which will have an impact on the user experience hence drives more traffic leading to increased revenues.